Holly Hallstrom, born August 24, 1952, will turn 72 in 2024. She is primarily remembered for her tenure as a model on The Price Is Right, where she was featured from 1977 to 1995 as one of the show’s renowned “Barker’s Beauties.” Hallstrom rose to national prominence not only for her modeling but also for a controversially public legal dispute with longtime host Bob Barker that followed her termination from the series. Her cumulative career—spanning modeling, television guest spots, and strategic real estate—has produced a personal net worth approaching $10 million. Although she has engaged the public professionally, Hallstrom has guarded her personal life, never marrying or raising children, and she now lives in the vicinity of San Antonio, Texas. She retains a lasting place in television history, celebrated both for her on-camera poise and her outspoken resistance to workplace misconduct.
Quick bio
Attribute | Details |
---|---|
Full Name | Holly Anne Hallstrom |
Date of Birth | August 24, 1952 |
Age | 72 (as of 2024) |
Birthplace | San Antonio, Texas, U.S. |
Occupation | Former model, TV personality |
Known For | Model on The Price Is Right (1977–1995) |
Height | 5 ft 11 in (1.80 m) |
Notable Work | Longtime “Barker’s Beauty” on The Price Is Right; appeared on Family Feud and Match Game |
Legal Battle | Sued Bob Barker for wrongful termination and discrimination; won multimillion-dollar settlement in 2005 |
Marital Status | Never married |
Additional Facts | Founded a charitable organization supporting workplace justice; dismissed allegedly due to refusal to support Barker in sexual harassment case |
Who Is Holly Hallstrom?
Holly Anne Hallstrom was born August 24, 1952, in San Antonio, Texas. Rising to prominence as a model on The Price Is Right, she held the post from 1977 until 1995, establishing a relationship with viewers characterized by both elegance and approachability. Her presence during those 18 years was firmly intertwined with the program’s overall success.
Career & Earnings on The Price Is Right
Hallstrom’s time as a model on The Price Is Right encompassed a full 18 seasons. While precise details of her compensation have not been disclosed, her role on one of daytime television’s highest-rated programs provided her with a reliable income and a broad public profile. Viewers remember her for a combination of standout moments, lighthearted outtakes, and the distinct persona she crafted, all of which cemented her appeal to the fan base.
What Became of Holly Hallstrom?
In October 1995, Holly Hallstrom was released from the price-is-right cast, the official rationale being that her prescribed medication had caused significant weight gain. Hallstrom insisted that the true motive lay in her refusal to support Bob Barker’s push to undercut Dian Parkinson’s sexual harassment lawsuit against him. Barker retaliated by suing Hallstrom for libel, yet dismissed the claim before trial after the court ruled unequivocally in her favor.
Legal Challenge and Resolution
Hallstrom filed a counterclaim, alleging age, weight, and medical discrimination, in addition to wrongful termination and malicious prosecution. The protracted litigation drained her finances; she was compelled to sell her home, deplete her savings, and at times sleep in her car. Finally, in October 2005, she obtained a multimillion-dollar settlement that included no confidentiality requirement, preserving her right to discuss the ordeal. Using the compensation, she later established a nonprofit dedicated to assisting victims of workplace abuse.
Holly Hallstrom Net Worth 2025
By 2025, Holly Hallstrom’s net worth is conservatively estimated at $10 million, a figure that reflects the earlier settlement, residual royalties from television appearances, and ongoing income from public speaking and advocacy engagements.
Business Ventures and Income Sources
- Earnings from her role as a model on The Price Is Right between 1977 and 1995.
- Guest appearances and acting stints on programs including Match Game, Family Feud, and The New Price Is Right.
- Conducted several private entrepreneurial ventures, though specifics remain undisclosed.
- Engaged in a portfolio of domestic real estate investments, comprising multiple properties across the United States.
- Received a settlement and compensation following a legal claim for wrongful termination and discriminatory practices from The Price Is Right.
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Where Is Holly Hallstrom Now?
At present Hallstrom resides near San Antonio, Texas, where she owns multiple properties and continues to engage sporadically in interviews and media forums. She nevertheless chooses a circumspect public life, managing to blend personal quiet with sustained advocacy for labor rights and employee dignity in entertainment industries.
Personal Life & Relationships

- Born in 1952, Hallstrom reached 72 in August 2025. She has remained single and childless, opting to direct her energies toward her professional trajectory and her ongoing activist projects.
Associated Figures: Related People & Net Worth
- Janice Pennington: Another longtime Barker’s Beauty, Pennington departed the series in 2000 and has an estimated net worth of about $10 million.
- Dian Parkinson: Once a prominent model on the program, Parkinson lodged a sexual harassment case against Bob Barker in 1993.
- Bob Barker: The venerable host of The Price Is Right died in 2023 at 99. His tenure on the program is remembered simultaneously for its extraordinary ratings and for a series of legal confrontations with model employees, including Hallstrom and Parkinson.
Notable Work and Awards
- Served from 1977 to 1995 as a prominent model identified as one of Bob Barker’s Beauties.
- Participated in acting appearances on Match Game, Family Feud, and the 1994–1995 version of The Price Is Right.
- Successfully litigated a landmark 2005 case against The Price Is Right for wrongful termination and discrimination based on age, weight, and health.
- Established a charitable foundation that assists individuals confronting wrongful or malicious workplace conditions.
- Publicly recognized for her ongoing advocacy for workplace rights, despite the absence of formal industry accolades.
- Regarded as a significant figure in the early history of television and in broader efforts for workplace justice.
Frequently Asked Questions
Who is Holly Hallstrom married to?
Holly Hallstrom has never been married and keeps her personal life very private.
Who replaced Holly Hallstrom on The Price Is Right?
After her departure, there was no single immediate replacement. Various models, including Nikki Ziering, Janice Pennington, Kathleen Bradley, and others filled model roles over time.
What happened to Holly Hallstrom?
She was dismissed in 1995 from The Price Is Right, officially due to weight gain from medication, but she claimed it was retaliation for refusing to lie in defense of host Bob Barker during a sexual harassment lawsuit. She sued for wrongful termination and won a settlement in 2005.
What happened between Bob Barker and Holly Hallstrom?
Barker allegedly pressured Hallstrom to support him against sexual harassment claims by another model. When she refused, he dismissed her. Barker sued her for libel and slander but dropped the case before trial. Hallstrom countersued and won a multimillion-dollar settlement.
What was Holly Hallstrom’s role on The Price Is Right?
She was a model known as one of the “Barker’s Beauties” from 1977 to 1995, recognized for her charm and comic relief on the show.
Did Holly Hallstrom continue in TV after The Price Is Right?
She briefly pursued acting but is mostly remembered for her modeling and her legal battle with Barker.
What is Holly Hallstrom doing now?
She founded a charitable organization to support people facing wrongful workplace conditions without resources for legal battles.
Conclusion
Hallstrom’s financial legacy, with an estimated $10 million net worth, stems from her years of modeling coupled with a historic legal settlement that set new standards for worker protection in the industry. Her influence persists as she redirects her public presence from perky model to pragmatic activist and as the quiet pioneer for fair treatment in show business.
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